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John Partridge...... Could anything sound more English?
We've just received our autumn/winter delivery from NEW John Partridge; one of the oldest established British outerwear manufacturers. NEW? Surprisingly, the look and sophistication of this range seems to emanate from an über stylistic mind, but one that has crucially retained the functionality of practical country-wear that will also Wow the city.
When we saw the new collection some months ago we were mightily impressed. You see John Partridge is one of those names that simply reeks Englishness. With a name like that you may be forgiven for expecting images of gentlemen's tweeds on the venerable racks and shelves of the exclusive 'sportin' emporiums of our ancient county towns. Make no mistake, NEW JP will still be totally at home in these traditional haunts, but suddenly the wind of change has dislodged a few of the old cobwebs and a new younger assertive look in both lady's and men's wear enchants the ancient brand.
A new management team of people who really know this industry have acquired the company, determined to bring their vision to the fore in this increasingly vibrant and competitive market. I've just included a few examples of the new range around this blog, but please do have a look at NEW John Partridge on the Country Attire website, where you can see all the range with many of them being modelled on video in our super new CATWALK feature [see below] - just click on the VIEW CATWALK button below the item you are looking at and a 15 second video will show you your garment being expertly modelled - fantastic! You don't get that kind of service on the high street.
Cleverly, John Partridge have not turned their backs on the heritage of the fabrics they use in their new range. True there are some very sophisticated wind and waterproof textiles used where appropriate, but waxed cotton and tweed still predominate, and what they have done with these traditional fabrics is nothing short of outstanding. Superior detailing are much in evidence too: contrasting zip colours, antiqued brass fasteners, leather trim and ravishing linings (see below), compliment the practical demands of comfort, weather resistance and ventilation or 'breathability' as we in the trade now refer to the delicate matter of remaining comfortably cool, in both senses of the word, under all circumstances. Sumptuous faux fur collars and hoods flatter the collars of many of the lady's coats while soft thick wool collars enhance the look and feel of the men's jackets.
Now, I hear some of you dyed-in-the-wool traditionalist will be gasping "Faux Fur? what's wrong with proper Beaver?" Well, (he said gently, treading an ever-so slightly PC path between the hunting lobby and the league against almost everything), I'm afraid real Beaver would cost more than you'd be prepared to pay, and anyway, we've only just established the little critters back in the UK after a couple of hundred years. And they look so sweet chewing down trees and building enormous damns across our waterways. No, Faux fur it is for now. After all, here's no shortage of Faux, you can go out and shoot as many as you like.*
But don't be afraid that, in the quest for style JP have deserted their core values. You can still grapple with your mud-soaked Springer, barge your way through the blackthorn or wipe off the residual blood and gun oil of a day on the moors. We think they've got it just about right, ....but I guess the big question is what do you think?