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Brand Focus: Belstaff GSR
What do you get when you combine a luxury British heritage clothing brand with the home of British motorsport? The answer is the Goodwood Sport and Racing Collection by Belstaff.
The Belstaff GSR collection draws inspiration from the Goodwood archives to provide a re-interpretation of classic automotive garments. Goodwood’s passion for adrenaline-fueled sport is infused in the collection which utilises functional fabrics to create rugged adventure-wear which unites vintage detailing with contemporary attitude. The result is a garment which is a product of its time, yet retains the nostalgia and heritage of motor racing.
Founded in Staffordshire, England in 1924, Belstaff’s garments quickly gained popularity with those with a penchant for the daring activities for which the brand’s innovative water resistant wax cotton fabrics were perfectly suited. Belstaff became the outerwear of choice for adventurous historical titans T. E Lawrence, Amelia Earhart and Che Guevera who enjoyed the warmth and protection of a Belstaff jacket during his famous motorcycle expeditions through South America in the early 1950s. Belstaff is equally popular with todays’ icons including British trial racer Sammy Miller and actor Ewan McGregor who is an avid motorcycle enthusiast and modelled for the brand’s SS13 collection.
The Belstaff GSR collection has been designed with function and style in mind. The fusion of two iconic luxury British heritage brands has allowed the creation of the ultimate lifestyle product. Both brands recognise the need for clothing which can make the transition between city style and sporting function and this is something that the Belstaff GSR collection embodies entirely.