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Introducing UGG Australia

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From an Australian surfer shoe to an international cult brand, UGG Australia took the world by storm with their casual footwear collections that represented a relaxed, yet luxurious lifestyle. Dating all the way back to 1978, surfer Brian Smith landed in Southern California with the hope that the now iconic sheepskin boots would complement the laid back lifestyle of the Californian coast; from this, the UGG Australia brand was born and became an instant sensation. By the early 2000's, the fashion community across the world embraced UGG boots and they soon became a symbol of a stylish, yet casual lifestyle; and the rest is history. UGG became more fashion-forward and developed numerous colour and style variations based on the Classic sheepskin boots with great success - whilst casual leather boots, sneakers and slippers soon followed to build up the UGG brand offering, whilst still retaining the quality materials and luxurious feel UGG is renowned for all over the world.

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We are extremely pleased to have UGG Australia joining the Country Attire portfolio for the AW15 season; with an unparalleled variety of premium materials and components, each style delivers UGG's signature comfort and warmth, making them the ideal footwear brand to wear in the run up to winter and beyond.  We're taking a closer look at the materials and craftsmanship that goes into delivering that unrivalled UGG experience that keeps customers coming back again and again.

For over 35 years, UGG has used only the finest Grade-A Twinface sheepskin to create their iconic Classic Boot and Bailey Boot styles. The outer is a luxurious suede, whilst the lining is a superbly-soft thick wool that delivers superior comfort and warmth to your feet. At six different points the sheepskins are selected and re-selected to ensure only the highest quality sheepskin makes the cut when it comes to production. The finest leathers are also sourced for UGG's range of leather boots and shoes; which undergo a range of tanning and finishing processes to reveal the rich depth of the natural grains, for an unmistakable hand-crafted aesthetic. Ideal for the winter season, some styles such as the Emalie Wedge Boot and Classic Mini Leather Boot are crafted from water-resistant leather so you can take on the wet weather in your stride.

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A number of the UGG styles such as the Men's Harvin Leather Boot offer the versatility of interchangeable insoles with either a traditional cushioned insole or one lined with a luxurious natural wool insole to ensure wearers can make the most of their boots throughout the year and ever-changing weather. The majority of UGG leather boots are partially or fully lined with the brand's exclusive UGGpure™ wool; which is woven onto a durable backing to deliver a plush sensory experience - you won't want to wear any other footwear! A number of UGG boot styles are also finished with custom-finished buckles, studs and rivets, which are customised via a range of antiquing effects and finishes to add a unique touch to each design.

We have collaborated with UGG Australia to offer our customers a fantastic competition, where you could win a pair of UGG boots of your choice and an UGG care kit to keep your boots in top condition. In order to win this fantastic prize, enter the competition here and answer the multiple choice question to be automatically entered into the prize draw. The competition closes on the 21st September 2015, good luck!

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