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Our History Our History Our History Our History Our History Our History Our History Our History

There's much to admire about British style.

We offer fine brands - heritage and contemporary - with quintessentially British service.


A pedigree to be proud of

Our History

Our story starts in 1822, with the birth of Country Attire co-founder Jenny’s great, great, grandfather John Cheetham. A grocer by trade, John harboured a secret passion for hats. Over the years, his grocery business flourished, and by 1870 he realised a lifelong dream and set up a successful hatting business – a factory and retail emporium in Hyde, Greater Manchester.

The business blossomed, and soon over 50 local people were carefully crafting top hats, bowlers and flat caps that travelled all over the British Empire.

Over the years – and generations – the hat business evolved, though the family passion for craftsmanship, luxury and quality merchandise lived on, ebbing and flowing, expanding into textiles, design, dressmaking, even pioneering attire for equines!

One of the greatest rivals of Mr Cheetham’s hat business was Christys’ – now stocked by Country Attire – so the circle is now complete…


Our History

Country Attire today

Today, Country Attire offers the essence of the British attitude to style, to customers around the globe. We source the very best on your behalf, carefully selecting, testing, and sharing products that look fantastic and perform their function beautifully.

We select beautiful, handcrafted heritage pieces from Britain and beyond, plus the directional contemporary designs that will become tomorrow’s classics. All of the highest quality. All hardwearing enough to enjoy every day. All available with FREE delivery anywhere in the world for orders over £40.


Our History

Style and substance

Celebrating everyday chic is just the beginning. The luxury and quality of our product range is matched by the very best of British service – attentive, thoughtful, befitting of our discerning customers. Learn more here.

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