Country Attire x Sorel with Fernanda Guimarães

Country Attire x Sorel with Fernanda Guimarães

In our latest collaboration with SOREL, we caught up with digital content creator and entrepreneur, Fernanda Guimarães at her home in London and around some of her favourite local spots.

Fernanda is a veteran within the influencer community, having originally started her life on the internet with a blog back in 2009 when she was growing up in Brazil. As social media platforms such as Instagram gained popularity in the early 2010s, it provided early adopters with the platform to connect with followers on a much wider scale. 

A decade ago, it was almost unheard of for people to be making money from blogs and social media. Thanks to the exponential growth of social media platforms such as Instagram, Youtube, and TikTok, as well as the emergence of influencer advertising, digital content creators have been able to turn their hobbies into full-time careers. Fernanda now shares her enviable style, beauty tips and snippets of her daily life to 80,000 Instagram followers and counting.

At the start of the pandemic, Fernanda took a leap to launch her latest business venture. Friendshop London is a platform where customers can buy and sell pre-loved luxury fashion pieces, helping to give them a second life and extend their longevity. You can find out more about Fernanda and Friendshop London in the video below. 

Sorel x Fernanda Guimaraes (2)

Since moving from Brazil to the UK, Fernanda has adjusted to a new way of living, including what she needs to have in her wardrobe. Living in London requires the need for stylish yet practical footwear for getting around and staying protected from the weather in colder months. SOREL combines expert craftsmanship and of-the-moment design to create its collection of all-season footwear. SOREL helps to challenge the status quo by creating unexpected footwear that pushes the boundaries of function-first fashion, giving consumers the confidence they need to be ready for anything. Fernanda chose three of her favourite SOREL footwear styles and tested them out at home and venturing around the capital. 

Sorel Explorer II Joan Cozy Boots

The Explorer II Joan Cozy boots are a SOREL bestseller, combining the lightweight fit of a trainer with a fluffy new exterior. The classic Explorer II Joan boots are always a seasonal favourite, but this edition is cosier than ever with a faux shearling and waterproof leather upper. These functional boots also boast EVA cushioning underfoot and 100g of insulation for extreme warmth and comfort. The Explorer II Joan Cozy Boots are grounded by a traction rubber sole that delivers the stability you need for slick city streets.

Sorel Lennox Lace Cozy WP Boots

The classic Lennox Lace Boots have been given a wintry update. With a moto-inspired silhouette, a pop of contrast shearling helps to soften up the look. The Lennox Lace Cozy Boots are both functional and edgy, complete with waterproof leather uppers, seam-sealed construction, and microfleece lining. Ultra-soft EVA cushioning and a street-savvy lugged sole provides comfort and confidence wherever you may roam.

Sorel Nakiska Slide II Slippers

Ideal for relaxing at home, the SOREL Nakiska Slide II Slippers are a classic-looking style crafted from a suede upper with plush faux fur lining. The EVA footbed hugs your feet, whilst the thick rubber sole provides grip for quick trips outdoors. 


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