Private White V.C. | Made in Manchester

Private White V.C. | Made in Manchester

Quality craftsmanship and premium heritage brands are at the heart of what we offer here at Country Attire; our dedicated team behind the scenes will forever champion timeless investment pieces that are made to last for many years to come. Few brands align better with our core values than the esteemed British menswear brand, Private White V.C.

The History Of Private White V.C.

Having been awarded the Victoria Cross, the most prestigious award of the British honours system, for his gallantry during World War I, Private Jack White V.C. returned to Manchester to start an apprenticeship as a pattern cutter. Having worked at the local raincoat factory for almost two decades, by 1937 Jack had risen through the ranks and become the sole owner of the red-bricked factory, located on the banks of the River Irwell.

At the height of the Industrial Revolution, Manchester was dubbed “Cottonopolis” – the world’s first industrial city and centre of the global cotton industry. Originally dating back to 1853, Private White V.C. still occupies the very same factory, which is now the last remaining clothing factory in operation in the city – a lasting legacy of Manchester’s industrial heritage.

Private White V.C. | Made in Manchester

Due to ailing health, Jack passed away in 1949. It wasn’t until 2007 that Jack’s great-grandchildren united to bring the company back under family ownership. With an unwavering commitment to preserving both Jack’s legacy and the city’s unrivalled industrial heritage, Private White V.C. handcrafts every single garment from inside the same 170-year-old factory, absolutely nothing in the manufacturing process is outsourced.

Characterised by an enduring passion for quality and craftsmanship, the Private White V.C. factory continues to flourish thanks to the relentless drive and determination of its workforce. Inspired by vintage designs and the brand’s military heritage, the team strives to produce the highest quality menswear garments using only the finest regionally sourced materials.

The Private White V.C. Collection

Using time-honoured traditions and techniques whilst simultaneously embracing the Mancunian way of “doing things differently”, Private White V.C. creates authentic investment pieces that are truly made to last. Upholding the history of true British menswear style, the brand doesn’t pay attention to fleeting trends and fast-fashion fads, focusing only on timeless design and unwavering quality craftsmanship. Private White V.C. has a number of hero pieces that would complement any discerning gent’s wardrobe – all expertly handcrafted in Manchester using local materials.

Private White VC Peacoat

The Peacoat is an iconic naval staple, immortalized by the British Navy throughout the 20th century. The common denominator for all who adopted the Peacoat was a need for a durable piece of outerwear that could withstand the harsh conditions typically experienced out at sea. Private White V.C. ticks all the boxes with their modern interpretation of the Peacoat with the use of showerproof 30oz Melton wool woven in England, oversized lapels and tech-friendly pockets.

Private White Twin Track Wax Jacket

The iconic Twin Track Jacket is internationally recognised and revered thanks to its unique design, and unmistakable zip-out placket that allows extra room for layering in the winter months and a tailored fit in spring. This jacket has been fabricated using 6 oz waxed cotton and a cosy wool flannel lining, complete with military-grade gunmetal hardware and generous bellows pockets.

Private White VC Melton Motor Trench

Handcrafted using the finest Melton wool, the Motor Trench is a winter-ready woollen version of the iconic Despatch Riders Trench style. The Motor Trench has a unique double-breasted silhouette with an asymmetric document pocket on the chest. The trench coat is complete with luxury details, including a leather buckle, oversized wing collar and cashmere-lined pockets.

Private White VC Moleskin Bomber Jacket

Arguably one of the brand’s most versatile styles, the Moleskin Bomber has been fabricated in super-soft brushed cotton moleskin with a touch of elastane for the perfect amount of stretch. The exclusive Ecoseam® water-resistant finish ensures the wearer remains dry and protected.

Explore the full Private White V.C. collection, now available online at Country Attire.

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