15th February 2019 by Maria Kay

London Fashion Week | Everything You Need To Know

London Fashion Week Autumn/Winter 2019 has finally arrived and we are more than ready for the takeover, which will see a jam-packed schedule of catwalks, industry talks and designer showcases. It's the time of the year that everyone in the fashion industry has been so anxiously prepping for - As designers frantically make last minute alternations & fittings and models calm their nerves and prepare to walk down the legendary catwalks. Today, we will provide you with a little background on London Fashion Week and how it has grown into one of the biggest fashion events in the world and what it is so widely recognised for today.

The History of LFW

The first London Fashion Week event was produced in 1984 by the British Fashion Council, a non-profit trade group that aims to promote British design within the UK and overseas. The first event was surprisingly held in a tent on a West London car park and featured catwalks and industry booths from a diverse group of fashion designers including the likes of David Fielden and Betty Jackson. Throughout the 80’s the fashion event was growing, with a relocation of the venue taking place several times to add more exhibition and press space. The 80’s saw a 16-year-old Kate Moss make her debut catwalk and the attendance of Princess Diana which brought worldwide attention to the British Fashion Industry.
In contrast to the success experienced in the 80’s, London Fashion Week suffered throughout the early 90’s due to the recession with the event struggling to make a comeback in the 2000’s. After the event had to be downsized, the limelight was taken away from LFW, causing a knock-on effect with some of Britain’s most renowned designers lured away to the more prominent fashion weeks in New York, Paris, and Milan. The British Fashion Council decided to set up a program that would reach out and give education and recognition to new and emerging British designers. The late fashion designer, Alexander McQueen was one of the first participants in the program, which has continued to invite new designers to the event. The British Fashion Council's commitment to nurturing young British talent as well as being the first major fashion event to broadcast the entire catwalk schedule online to a worldwide audience helped LFW rebound and regain its support from the fashion industry.

LFW Today

London Fashion Week today is one of the most talked-about industry events, hosting the latest collections of both established fashion houses as well as offering the opportunity to new and upcoming designers to showcase their work. Traditionally recognised as the greatest platform for emerging talent, LFW continues to make history within the industry. As of September 2018, the British Fashion Council announced that no real fur would be used in the collections at the event, making it the first big fashion week to go completely fur free.
London Fashion Week Catwalk
The AW19 event is set to bring a larger crowd to the capital then ever before, with a balanced structure of well-known established fashion houses supporting the young talent this year. The likes of Burberry, Victoria Beckham and Vivienne Westwood will be showcasing their latest collections amongst some of the most creative and innovative fashion designers in the world. For the February AW19 event, a new format has been taken on with 16 designers selected from across the world showcasing a series of captivating designs to represent their country, exploring sustainability, politics, identity and heritage. Representing one of the 16 countries, Rwandan designer Cedric Mizero will use everyday life objects from a Rwandan village to bring attention to the marginalised communities and cultures within his community. However, his work will be focused on the positives of rural life in a developing country. This year the British Fashion Council will also be working with BBC Earth and sustainable fashion designer Amy Powney of Mother of Pearl at LFW to showcase the instalment 'No Frills'. This collaboration will bring together both the fashion knowledge and influence of the BFC, the global audience of the BBC and the innovative sustainable strategies of Mother of Pearl to host a talk series. The talks will focus on the impact that the fashion industry has on the planet and the benefits and opportunities that future sustainable fashion choices will bring. This will be filmed by BBC Earth and accessible on digital platforms. For all catwalk livestreams and latest news, visit the London Fashion Week website.
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