The original experts in men’s grooming and personal care, Baxter of California was created to defy the expected and unleash what makes you, you with a curation collection of superior hair, skin and shave essentials. Launched in 1965, Baxter of California continues to value performance over everything with each and every formula being tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles. Meeting the needs of the modern gentleman, Baxter of California produces high-quality products formulated with a variety of ethically sourced, sulphate and paraben-free natural ingredients suitable for all skin and hair types. Created for those in the skate, music, surfing, and art scene to name a few, Baxter of California believes grooming is an act of self-expression and has developed products made to go with the flow and help you remain comfortable in your own skin, whatever your passions are. Live life true and discover your best self with our extensive collection of Baxter of California products below, from the best-selling cream pomade to the nutrient-enriched daily fortifying shampoo.