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Minimalist and simple in design, Colorful Standard was established in 2017 in Copenhagen by founder Tue Deleruan. Delivering a handsome range of strikingly rich colour-ways inspired by hues from nature and landscapes, their garments are carefully crafted in Portugal, using pure, pre-washed, Organic Cotton & Merino Wool for a premium finish and luxurious skin feel. Donating 5% of proceeds to good causes and aims to reduce the environmental impact in their manufacturing process, shows the brands commitment to sustainability, ensuring never-ending quality and comfort for the eco-conscious shopper. Anything but basic, their collection of timeless classics are intended for longevity, promising to add a lasting, fresh & vibrant finish to any causal look.