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Colorful Standard

Minimalist and simple in design, Colorful Standard was established in 2017 in Copenhagen by founder Tue Deleruan. Delivering a handsome range of strikingly rich colour-ways inspired by hues from nature and landscapes, their garments are carefully crafted in Portugal, using pure, pre-washed, Organic Cotton & Merino Wool for a premium finish and luxurious skin feel. Donating 5% of proceeds to good causes and aims to reduce the environmental impact in their manufacturing process, shows the brands commitment to sustainability, ensuring never-ending quality and comfort for the eco-conscious shopper. Anything but basic, their collection of timeless classics are intended for longevity, promising to add a lasting, fresh & vibrant finish to any causal look.

  1. Colorful Standard Classic Organic Short Sleeve T-Shirt - Dark Amber New https://internetfusion.imgix.net/1359825.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Dark Amber New

    £27.00
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  2. Colorful Standard Classic Organic Crew Sweater - Powder Blue New https://internetfusion.imgix.net/1344951.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Crew Sweater - Powder Blue New

    £50.00
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  3. Colorful Standard Organic Twill Shorts - Faded Pink https://internetfusion.imgix.net/1280936.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Organic Twill Shorts - Faded Pink

    £60.00
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  4. Colorful Standard Organic Twill Shorts - Navy Blue https://internetfusion.imgix.net/1280937.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Organic Twill Shorts - Navy Blue

    £60.00
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  5. Colorful Standard Organic Twill Shorts - Storm Grey https://internetfusion.imgix.net/1280938.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Organic Twill Shorts - Storm Grey

    £60.00
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  6. Colorful Standard Classic Organic Crew Sweater - Seaweed Green New https://internetfusion.imgix.net/1320237.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Crew Sweater - Seaweed Green New

    £50.00
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  7. Colorful Standard Classic Organic Pullover Hoody - Seaweed Green New https://internetfusion.imgix.net/1320240.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Pullover Hoody - Seaweed Green New

    £60.00
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  8. Colorful Standard Classic Organic Short Sleeve T-Shirt - Snow Melange New https://internetfusion.imgix.net/1320243.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Snow Melange New

    £27.00
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  9. Colorful Standard Classic Organic Briefs Men's Boxer Shorts - Sunny Orange https://internetfusion.imgix.net/1282680.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Briefs Men's Boxer Shorts - Sunny Orange

    £16.00
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  10. Colorful Standard Classic Organic Briefs Men's Boxer Shorts - Hunter Green https://internetfusion.imgix.net/1282677.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Briefs Men's Boxer Shorts - Hunter Green

    £16.00
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  11. Colorful Standard Classic Organic Men's Fashion Socks - Petrol Blue https://internetfusion.imgix.net/1282682.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Men's Fashion Socks - Petrol Blue

    £9.00
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  12. Colorful Standard Classic Organic Short Sleeve T-Shirt - Sunny Orange https://internetfusion.imgix.net/1282676.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Sunny Orange

    £27.00
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  13. Colorful Standard Merino Wool Crew Sweater - Stone Blue https://internetfusion.imgix.net/1282674.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Merino Wool Crew Sweater - Stone Blue

    £90.00
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  14. Colorful Standard Merino Wool Sweater - Emerald Geen

    Colorful Standard

    Colorful Standard Merino Wool Sweater - Emerald Geen

    £90.00
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  15. Colorful Standard Merino Wool Crew Sweater - Navy Blue https://internetfusion.imgix.net/1282673.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Merino Wool Crew Sweater - Navy Blue

    £90.00
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  16. Colorful Standard Classic Organic Short Sleeve T-Shirt - Paraside Peach https://internetfusion.imgix.net/1169319.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Paraside Peach

    £27.00
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  17. Colorful Standard Classic Organic Crew Sweater - Soft Lavender https://internetfusion.imgix.net/1029561.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Crew Sweater - Soft Lavender

    £50.00
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  18. Colorful Standard Classic Organic Short Sleeve T-Shirt - Polar Blue https://internetfusion.imgix.net/1169321.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Polar Blue

    £27.00
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  19. Colorful Standard Classic Organic Pullover Hoody - Heather Grey https://internetfusion.imgix.net/1173930.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Pullover Hoody - Heather Grey

    £60.00
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  20. Colorful Standard Classic Organic Short Sleeve T-Shirt - Dusty Olive https://internetfusion.imgix.net/1174391.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Dusty Olive

    £27.00
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  21. Colorful Standard Classic Organic Short Sleeve T-Shirt - Navy Blue https://internetfusion.imgix.net/1169231.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Navy Blue

    £27.00
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  22. Colorful Standard Classic Organic Short Sleeve T-Shirt - Heather Grey https://internetfusion.imgix.net/1169228.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Heather Grey

    £27.00
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  23. Colorful Standard Classic Organic Short Sleeve T-Shirt - Hunter Green https://internetfusion.imgix.net/1169313.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Hunter Green

    £27.00
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  24. Colorful Standard Classic Organic Crew Sweater - Navy Blue https://internetfusion.imgix.net/1169234.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Crew Sweater - Navy Blue

    £50.00
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  25. Colorful Standard Classic Organic Crew Sweater - Deep Black https://internetfusion.imgix.net/1169201.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Crew Sweater - Deep Black

    £50.00
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  26. Colorful Standard Classic Organic Crew Sweater - Faded Pink https://internetfusion.imgix.net/1169206.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Crew Sweater - Faded Pink

    £50.00
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  27. Colorful Standard Classic Organic Long Sleeve T-Shirt - Deep Black https://internetfusion.imgix.net/930416.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Long Sleeve T-Shirt - Deep Black

    £36.00
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  28. Colorful Standard Classic Organic Long Sleeve T-Shirt - Optical White https://internetfusion.imgix.net/930421.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Long Sleeve T-Shirt - Optical White

    £36.00
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  29. Colorful Standard Classic Organic Pullover Hoody - Deep Black https://internetfusion.imgix.net/1173936.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Pullover Hoody - Deep Black

    £60.00
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  30. Colorful Standard Classic Organic Pullover Hoody - Faded Pink https://internetfusion.imgix.net/1335112.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Pullover Hoody - Faded Pink

    £60.00
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  31. Colorful Standard Classic Organic Short Sleeve T-Shirt - Optical White https://internetfusion.imgix.net/1169210.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Optical White

    £27.00
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  32. Colorful Standard Classic Organic Short Sleeve T-Shirt - Deep Black https://internetfusion.imgix.net/1169216.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Deep Black

    £27.00
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  33. Colorful Standard Classic Organic Short Sleeve T-Shirt - Faded Pink https://internetfusion.imgix.net/1169219.jpg?auto=format,compress&cs=srgb&fit=fill&fill=solid

    Colorful Standard

    Colorful Standard Classic Organic Short Sleeve T-Shirt - Faded Pink

    £27.00
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