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Hype

Born in the heart of England over a decade ago, HYPE. began as a self-funded project that now creates a range of apparel that showcases unique prints and designs. After winning a t-shirt printing competition, HYPE. stocked their first range of t-shirts which sold out within hours, a credit to their eye-catching designs. HYPE. started with the humble t-shirt, but due to its unique eye for modern design and with the power of social media evolved into a clothing and accessories brand with a global reach. From their flagship hub in London to stores in Taiwan, HYPE., through its rapid success, has outgrown the single room where the brand was born. Within our collection of HYPE. apparel you will find high-quality clothing and prints that will make a fashionable statement wherever you go.