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Private White VC

A Manchester-made British clothing brand, nestled in the heart of the city. Private White V.C pays homage to the WW1 hero; Private Jack White and is now owned and run by his proud great-grandchildren. Private Jack White was awarded the Victoria Cross in 1917, and soon after returned to the city of Manchester to work and became the owner of the very same factory that the brand is based in today.

Private White V.C cherishes the power of simplicity and many of the designs are a nod to classic wartime silhouettes that were made to offer exceptional functionality. Despite withholding such enormous history, the brand manufactures and markets for the modern man today. Utilising only the finest of fabrics, boasting a premium look, and offering unwavering attention to detail and unbeatable durability; each collection is made by hand to fit into every Male’s capsule wardrobe.