Snow Peak was first inspired by the beautiful Niigata region in Japan, known for its remarkable mountain ranges, graceful rivers, and coastal havens. This rich outdoor heritage and connection to the outdoors sparked the idea for the brand back in 1958 and remains true to its core to this day. Snow Peak was first founded by experienced mountaineer Yukio Yamai who wanted to create outdoor gear that reflected the stunning landscape without compromising on high-performing quality. Yamai subsequently designed innovative equipment that was as beautiful to look at as it was practical and gained the help of highly skilled metal artisans in his hometown of Tsubame Sanjo. Snow Peak has evolved over the years and expanded from this small town to achieve global success, inspiring people across the globe to find harmony with nature. Within our vast range of Snow Peak’s products, you will find high-quality clothing including jackets, hats, shorts, shirts, walking trousers, as well as camping gear that will accompany you on your weekends in the countryside for years to come.